LOCATIONS & AVAILABILITY

Bench Billboard Company bench ads are strategically placed for up front, curbside exposure and an ad can be relocated to other available locations for a fee. The typical location serves a bus stop, near the stop light of a busy street intersection. This yields the maximum eye level exposure to the buying public, often within feet of a likely prospect. The advertiser chooses the cities, neighborhoods, streets and even corners that will best serve the current needs, or let Bench Billboard submit recommendations. Expose thousands of motorists and pedestrians to your message, 24 hours a day, every day! Locations can produce results for years. To view a photo of a typical location, click here.

Bench Availability: It’s best to share your specific marketing needs so a detailed list of current available locations may be generated for your consideration. Your list of targeted Zip Codes is most helpful and availabilities can be forecast about a month ahead. The company good neighbor policy does not allow for placing ads next to a competing bench ad nor in front of a competing business. Bench locations must be chosen from current inventory and are on a first come, first served basis.

WHO SEES THE ADS?

Mostly the thousands of motorists that drive near a bench ad each day. A smaller part of the viewers are pedestrians.

WHY IS BENCH ADVERTISING SO EFFECTIVE?

Because of the eye-level curbside location that only bench billboards can provide. You have a captive driving audience often stopped at a traffic light.

HOW DO I KNOW BENCH ADS WILL WORK?

In our 50 years history, about 80 percent of our clients renewed. The current record is over 40 years running. (Rutherford Funeral Home, since 1968, Columbus, Ohio.)
There are testimonials to read by clicking here.

WHEN CAN I EXPECT RESULTS?

Of course people will see the ads right away. This generates the immediate result of awareness for your efforts. Direct business or responses can take months to come about. Patience is sometimes needed.

WHAT RESULTS ARE GENERATED BY BENCH ADS?

There has been a large formalized study on this topic. Click here to view the article. Also feel free to view our client testimonials by clicking here. We have 50 years of serving many long term clients.

RATES

Bench Billboard makes it easy by handling the ad consultation, design, production and maintenance. The base ad rate is thirty five dollars ($35) per week at fixed locations and nineteen dollars ($19) per week for floating, or movable locations. You may still choose the target areas you wish for the floating locations, but a client that pays for a fixed location receives placement preference and can displace a floating ad. Please know that other charges may apply and the minimum ad commitment is twelve (12) weeks. The shorter commitments are only available for fixed locations.

ARE BBC RATES AND FEES NET OR GROSS?
They are all net.

DO BENCH ADS QUALIFY FOR CO-OP ADVERTISING?

Yes, they often do.

WHERE ARE THE BENCHES?

Motorists see them at a bus stop, near the stop light of a busy intersection.

CAN I HAVE THE AD MOVED?

Yes, for a fee we can move it to any other available spot.

DEALS

Each market may have a different incentive program at different times. Please call 513-271-2222 for details.

WHAT IF I WANT A BENCH PUT IN A BRAND NEW SPOT?

Government regulations make this nearly impossible.

CAN I DRIVE AROUND TO SEE WHAT ADS ARE AVAILABLE TO RENT?

It is not apparent from the street what bench locations are available. Some may be floating, expired, or reserved for another advertiser. Please call us and ask for an available location list.

WHAT ELSE CAN I BUY?

Bench Billboard Company has available for purchase items using the outstanding ad design our advertisers enjoy. A car magnet, an eighth scale Benchette™, or a promotional banner can be purchased for display almost anywhere.

Car Magnet Order Form
Benchette™ Order Form
Banner Order Form

WHAT OTHER ADVERTISING DOES BENCH BILLBOARD COMPANY SELL?

Since 1959, Bench Billboard Company has made its sole focus top-quality and results-producing streetside bench advertising.

THE PROCESS

Typically an advertiser previews and approves a proposed ad layout within about a week of an order. Usually the advertising is then posted within two weeks after all the details are finalized. Bench Billboard Company makes it straightforward by handling the ad consultation, design, production and maintenance.

HOW DOES THE FLOATING RATE WORK?

Your ad will be placed at moveable or "floating" locations, instead of a fixed location. You may still choose the area you wish with the floating or movable locations, but a client that pays for a fixed location receives placement preference and can displace a floating ad.

WHAT DISCOUNTS ARE AVAILABLE IF I SUPPLY MY OWN ARTWORK OR SIGNS?

No discounts are available.

WHEN DOES MY AGREEMENT BEGIN?

Agreements generally begin when the ads are installed and on display. This is usually within about three weeks of committing to an ad program and completing all the steps needed to fulfill your order. 

WHY DO PEOPLE LIKE BENCH BILLBOARDS?

Bench ads create public goodwill with the safe and sturdy seating they provide.

DO PEOPLE USING THE BENCHES BLOCK THE ADS?

Bench users may block the ads but the effect is negligible.

AGREEMENT LENGTH

The minimum agreement length is 12 weeks.  There are incentives for longer commitments.

WHAT ART CAN BBC USE?

Not a MS Word document. Most anything else of a high resolution is suitable on the ad or as a reference. (Our full art specifications can be found by clicking here).

WHAT KIND OF ART DO I SEE?

We send a paper proof via US Mail that can include any photos or logos you provide.

CAN I REDO THE AD LATER?

Yes, for a fee.

AD SIZE

The ad on the backrest is 24 inches tall by 72 inches wide. The ad panel frame covers about an inch off each edge so the readable part is about 22 inches tall by 70 inches wide. Click here to view the Production art Specifications Guide.

ART SPECIFICATIONS

See the Support page for more details. Ad samples may be viewed in the Gallery, or click here to view the Production Art Specifications Guide.

ART CHANGES

Any changes in ad design during the initial term of the agreement are paid by the advertiser.

WHAT MAKES A GOOD BENCH AD?

Take a look at our do's and don'ts by clicking here to see some examples.

WHAT HAPPENS IF THE AD IS DAMAGED?

We repair or replace the ad for free.

MAINTENANCE

Bench Billboard Company is solely responsible for the upkeep of the signs and the benches. This includes any replacement sign posting or bench repair because of defacing or damage. In graffiti-prone areas, a clear protective overlay is installed to prevent damage to copy. Each bench weighs 475 pounds and is designed for the rigors of public service. The service vehicles and personnel are well equipped to handle any maintenance needs.

PAYMENTS

Bench Billboard Company provides timely statements based upon a four week billing cycle; there being thirteen billing periods in any year. A deposit is required of new accounts. Cash, checks, Visa, Master Card, Discover, and American Express are accepted. Credit worthy clients are also welcome.

PERMITS/INSURANCE

Bench Billboard Company is responsible for all appropriate licenses, insurance, fees, permits and taxes. It is solely liable for its benches and is insured against personal liability and property damage.

WHAT IS THE ADVERTISING CONTENT POLICY?

Click here to view Bench Billboard's advertising content policy.