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Bench Billboard Company bench ads are strategically placed for up front, curbside exposure and an ad can be relocated to other available locations for a fee. The typical location serves a bus stop, near the stop light of a busy street intersection. This yields the maximum eye level exposure to the buying public, often within feet of a likely prospect. The advertiser chooses the cities, neighborhoods, streets and even corners that will best serve the current needs, or let Bench Billboard submit recommendations. Expose thousands of motorists and pedestrians to your message, 24 hours a day, every day! Locations can produce results for years. To view a photo of a typical location, click here. Bench Availability: It’s best to share your specific marketing needs so a detailed list of currently available locations may be generated for your consideration. Your list of targeted Zip Codes is most helpful and availabilities can be forecast about a month ahead. The company good neighbor policy does not allow for placing ads next to a competing bench ad nor in front of a competing business. Bench locations must be chosen from current inventory.Bench Availability: It’s best to share your specific marketing needs so a detailed list of currently available locations may be generated for your consideration. Your list of targeted Zip Codes is most helpful and availabilities can be forecast about a month ahead. The company good neighbor policy does not allow for placing ads next to a competing bench ad nor in front of a competing business. Bench locations must be chosen from current inventory and are on a first come, first serve basis.
AUDIENCE Mostly the thousands of motorists that drive near a bench ad each day. A smaller part of the viewers are pedestrians.
WHY IS BENCH ADVERTISING SO EFFECTIVE? Because of the eye-level curbside location that only bench billboards can provide. You have a captive audience often stopped at a traffic light.
WHEN CAN I EXPECT RESULTS? Of course people will see the ads right away. This generates the immediate result of awareness for your efforts. Direct business or responses can take months to come about. Patience is sometimes needed.
WHAT RESULTS HAVE BEEN SHOW TO BE GENERATED BY BENCH ADS? There has been a large formalized study on this topic. Click here to view the article. Also feel free to view our testimonials by clicking here for personal results experienced by our clients.
RATES Bench Billboard's rates and any fees include initial ad consultation, design and production. One bench ad is thirty five dollars ($35) per week for fixed locations and nineteen dollars ($19) per week for floating or movable ad locations. You may still choose the areas you want with the floating or movable ads, but a client that pays for a fixed ad location receives placement preference and can displace a floating ad. Please ask for details and availability. Please know there are incentives for multiple bench ads. Also, there is a generous ten percent discount for annual prepayment. If you have a budget, we'd like to discuss it and try to work out a program for you. Changes in ad design can be posted anytime for a fee. Locations can also be changed also for a fee.
DO BENCH ADS QUALIFY FOR CO-OP ADVERTISING? Yes, they often do.
DEALS Each market may have a different incentive program at different times. Please call 513-271-2222 for details.
WHAT IF I WANT A BENCH AD IN A BRAND NEW SPOT? Government regulations make this nearly impossible.
CAN I DRIVE AROUND TO SEE WHAT ADS ARE AVAILABLE TO RENT? It is not apparent from the street what bench locations are available as some may be movable, expired, or reserved for another advertiser. Please call for a list.
WHAT ELSE CAN I BUY? Bench Billboard Company has available for purchase items using the outstanding ad design our advertisers enjoy. An eighth scale Benchette™ , car magnet, or a promotional banner can be purchased for display almost anywhere.
Benchette™ Order Form
WHAT OTHER ADVERTISING DOES BENCH BILLBOARD COMPANY SELL? Since 1959, Bench Billboard Company has made its sole focus top-quality and results-producing streetside bench advertising.
THE PROCESS Typically an advertiser previews and approves a proposed ad layout within about a week of committing to the promotional service. Usually the advertising is thereafter posted within two weeks. The initial ad production and one color layout are included in the rates.
HOW DOES THE FLOATING RATE WORK? Your ad will be placed at moveable or "floating" locations, instead of a fixed location. You may still choose the area you wish with the floating or movable locations, but a client that pays for a fixed location receives placement preference and can displace a floating ad.
WHAT DISCOUNTS ARE AVAILABLE IF I SUPPLY MY OWN ARTWORK OR SIGNS? No discounts are available.
WHEN DOES MY AGREEMENT BEGIN? Agreements generally begin when the ads are installed and on display. This is usually within about three weeks of committing to an ad program.
WHY DO PEOPLE LIKE BENCH BILLBOARDS? Bench ads create public goodwill with the safe and sturdy seating they provide.
DOES PEOPLE USING THE BENCHES BLOCK THE ADS? Bench users may block the ads but the effect is negligible.
AGREEMENTS Minimim agreement term is 12 weeks.
AD SIZE The ad on the backrest is 24 inches tall by 72 inches wide. The ad panel frame covers about an inch off each edge so the readable part is about 22 inches tall by 70 inches wide. Click here to view the Production art Specifications Guide.
ART SPECIFICATIONS See the Support page for more details. Ad samples may be viewed in the Gallery, or click here to view the Production Art Specifications Guide.
ART CHANGES Any changes in ad design during the initial term of the agreement are paid by the advertiser.
WHAT MAKES A GOOD BENCH AD ? Take a look at our do's and don'ts by clicking here to see some examples.
MAINTENANCE Bench Billboard Company is solely responsible for the upkeep of the signs and the benches. This includes any replacement sign posting or bench repair because of defacing or damage. In graffiti-prone areas, a clear protective coat is applied to prevent damage to copy. Each bench weighs 475 pounds and is designed for the rigors of public service. The service vehicles and personnel are well equipped to handle any maintenance needs.
PAYMENTS Bench Billboard Company provides periodic statements based upon a four week billing cycle; there being thirteen billing periods in any year. A deposit is required of new accounts. Cash, checks, Visa, Master Card, Discover, and American Express are accepted. Credit worthy clients are also welcome.
PERMITS/INSURANCE Bench Billboard Company is responsible for all appropriate licenses, insurance, fees, permits and taxes. It is solely liable for its benches and is insured against personal liability and property damage.
WHAT IS THE ADVERTISING CONTENT POLICY? Click here to view Bench Billboard's advertising content policy.
Copyright 2007, Bench Billboard Company.
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